The packaging does more than just protect the product inside. It also helps draw a potential buyer’s eyes and encourages them to take a chance with the product. Good packaging can mean the difference between your product staying on the shelf and ending up inside the shopping cart.
Here are some tips on how you can make an impact on your product’s packaging:
Know Your Market
It is important to know who exactly you are selling your product to. Different customers mean different approaches when it comes to packaging design. For example, if you’re selling to young children, bright colors and cartoon characters would be the ideal choice of packaging. For older people, you might aim for more serious designs.
Additionally, the people that you market to might be looking for different things. More savvy buyers would look for more information on the packaging than just a description of what it does while those who are looking for something simple might be more appreciative of packaging that has no additional touches.
Get Help From the Experts
It is now easy to get product labels online, with skilled graphic designers becoming easier to contact. This a big help for you since professionals know how to design packaging and labels with impact. Subtle design choices like color mixes and others can be beyond your skills, so it would be best to consult with someone who knows what they are doing.
Packaging for your product also needs to have a practical side. You’ll want packaging that helps your buyer use the product properly. This is especially important for items like shampoos and lotions. You want a product package that allows the proper application of your product. Don’t make it complicated or difficult to use. Make the product accessible and your buyers will appreciate it.
Choose the Right Typography
Many people don’t put enough importance on the typography of the labeling on your packaging. It can be tempting to go with fancy fonts so that it looks good. However, your labels need to be clear and identifiable. Try to pick a legible font and get it in the right color so that buyers can read the label properly on your packaging.
Use the Best Materials
Buyers are always aware of high quality, which is why it is important that you use only the best materials for your packaging. Going cheap on your packaging makes your product look like it is low-quality and not worth its price tag. Many buyers think that the outside quality also reflects on the inner quality, so you need to present something good to them.
Consider Shelf Impact
The true test of your package design is how it looks on the grocery shelf. Try to look at your product’s packaging with fresh eyes. Will it catch someone’s attention? How does it look compared to the competition? Positive shelf impact can mean buyers would prefer your products over the other items besides it.
Your product should stand out on the grocery shelves. With the right packaging, customers will be drawn to it. The tips above should be a big help in improving your product packaging beyond the basics so that it would be able to entice your potential buyers to buy. With their help, you can expect an increase in sales anytime soon.